Research, research, research

After a long stretch of ideating we've begun to move into our next stage... Research!  Our ideas continue to shuffle around as we explore them further and try and decide which ideas will create a substantial amount of value and which ideas are just worthless for us.

Already we've had to axe our favorite idea, the custom JMU Monopoly board.  Unfortunately all of the producers of custom-opoly boards we discovered required large 500+ bulk orders that we just don't have the capital for.  So alas, no JMU-opoly for now.

On a more positive note, we've been engaging with Freshman and questioning them to determine top needs and discomforts within the freshman class.  Currently one of the popular responses we've been receiving is that freshman experience discomfort because they frequently run out of necessities and bathroom supplies such as deodorant, shampoo, soap, toothpaste, fingernail clippers etc.  We're currently exploring the option of a necessity-package or a system of ordering bathroom supplies to capitalize this discomfort and create value for us and the freshman.

Also on our list of ideas are JMU boxer or boxer-briefs!  This one is very newly formed so we're not positive the bookstore will allow it yet, but we're excited to visit the bookstore this weekend and determine whether it will be possible.  We're also contacting people we know with experience in making customized clothing and learning from their experiences.

Perhaps the most exciting part about the entire process so far has been watching our ideas spawn more and more ideas.  We've bounced from JMU medicine balls all the way to valet services, blending student homework (will it blend), and even event hosting for different clubs. 

That's all for now, we'll post back soon with the beginnings of our plan implementation!

Search for An Idea Continues...

Welcome back to Jomato's blog! We are still in the process of deciding on a great idea. So far, we have been cleared to collect money by Sgt. Debbie Spart. As far as idea generation goes, here are the top 3 ideas we came up with:

1) Purchasing a bulk amount of USB drives for cheap and selling them for only a little more than we bought them for. This will provide customers with a much cheaper solution than their other options, because stores mark up their USB drives to very high prices. We will also be targeting freshman, with the notion that they are still getting used to college and haven't realized how convenient a USB drive is for college work.

2) Creating a JMU edition of monopoly. There are many special editions of Monopoly around the world, there are even some other universities that have their own versions already.
-University of Michigan has Michiganopoly.
-University of Connecticut has Uconnopoly.
This shows that the idea is very feasible and we believe that there would be a lot of people who would love to get this game a memento of their time at Jame Madison.

  

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Great idea?

 
3) After hearing of the success of the Springfest glasses, we believe that we could market a similar design that is targeted to football fans. By purchasing and customizing sun glasses with "JMU Football 2010 - 2011," we strongly believe that there would be a significant target market for it. It would also give us the entire semester full of football games and other opportunities to sell them, where as the Springfest glasses were only applicable to one weekend.

In a recent class with Dr. Wales, we were given examples of pass successful products and we are starting to get the itch to create a new product. That will be something to discuss in the VERY NEAR future. Thanks everyone and please let us know what you think of our ideas so far.

Jomato A New Beginning

On the memorable day of September 6th at 12:46 the new cash cow Jomato was born! Led by the up and coming executives; John Howard, Matt McCrory, Tony Truong. Currently we're in the process of idea generation and several promising ventures have already come to mind.  Through this blog we're going to document our entrepreneurial process.  Look forward to the start of our venture!